MHI Completes New TV Commercial

The title of the new commercial is "Yume wa kasoku suru," which in English loosely translates to "Accelerating Dreams." The ad introduces how MHI's air-brake system has been adopted in the newest model Shinkansen trains, the N700A, and it focuses on the company's spiral-type compressor which serves as the source of air used in the braking device. Adoption of MHI technology in the model N700A Shinkansen has shortened the train's requisite braking distances, as also indicated in the commercial.

The new commercial is scheduled for airing on TV from April through June; the newspaper/magazine ad version will be launched in the April 1 issue of the weekly magazine "Nikkei Business"; and the radio version will soon be broadcast nationwide on TOKYO FM network at around 1:50 p.m. every Sunday. In addition, the commercial, along with a supplementary 4-minute movie: File No. AAA since 1924, will be available for viewing on a specially created area within MHI's website(http://www.mhi.co.jp/discover/mhi_file/) . The complementary movie will discuss the company's proprietary air-brake system in greater detail from the perspective of the staff in charge of its development program. The commercial will also be on open view at Mitsubishi Minatomirai Industrial Museum in Yokohama and at the M's Square showroom on the second floor of the company's Shinagawa Head Office building, where the braking system itself will also be on display.

The new commercial is the third in an expanding series of video presentations introducing MHI's manufacturing technologies. The first commercial, launched in May 2012, introduced the vibration control systems installed in Tokyo Skytree, the world's tallest freestanding broadcasting tower (634 meters), to protect the top structure from wind vibrations. The second ad introduced the company's innovative "hollow-head" engine valves that contribute significantly to improved automotive fuel efficiency. Together with the latest commercial in the series, the new advertising initiative aims to convey in easy-to-understand terms how MHI technologies are being used in various ways all around us.