Mitsubishi Minatomirai Industrial Museum Introduces New Logo, Aiming to Enhance Its Brand Image
And Form Deeper Ties with the Local Community

The new symbol features a simple continuous line design suggestive of three connected triangles, in a configuration meant to embody continuity to the future. Besides the triangle effect, which harks back to Mitsubishi's traditional "three-diamond" pattern, the line also implicitly conveys the three "M"s in Mitsubishi, Minatomirai and Museum while simultaneously expressing the perceived mechanical aspect of technology and wave-like continuation. Red has been adopted to symbolize the passion inherent in Mitsubishi "monozukuri," i.e. manufacturing. The overall impression of the symbol is intended to convey dynamism, continuity and a sense of fun.

The Mitsubishi Minatomirai Industrial Museum was opened by MHI in Yokohama in June 1994 to promote exchanges with the local community and to foster interest in science and technology. The museum uses actual machinery and equipment, scale models, video presentations and explanatory panels to present easy-to-understand introductions to MHI's state-of-the-art technologies and products. Exhibits are divided into six zones: Environment/Energy, Aerospace, Ocean, Transportation, Daily Life Discovery and Technology Quest. The museum welcomed its 2 millionth visitor in October 2012 and will mark its 20th anniversary in June 2014.

With adoption of its new logo, going forward the Mitsubishi Minatomirai Industrial Museum will now proceed toward further enhancement of its displays and the pursuit of closer ties with its local community, in a quest to be increasingly familiar to a growing number of visitors.