"CSR Zone" Created at M's Square in Shinagawa Head Office Building

The new CSR Zone contains a 40-inch liquid-crystal monitor and multiple graphic panels. The monitor presentation introduces visitors to the MHI Group's fundamental stance toward CSR. The graphic panels describe typical business operations linked to the three aims cited in the "MHI Group CSR Action Guidelines": to form "close ties with the Earth," "close ties with society" and "a bridge to the next generation."

The presentation on the monitor first explains "The Three Principles," the basic management philosophy succeeded through Mitsubishi's more than 130-year history; MHI's "Creed" and other aspects, demonstrating how that philosophy has evolved into the MHI Group CSR Action Guidelines. Next, visitors are introduced to the company's products and technologies relating to energy and the environment and to MHI's support of disaster recovery efforts. Finally, an introduction is given of the science and other classes conducted by MHI staff at schools around the country in a quest to induce many children to recognize the wonder and excitement of science and manufacturing.

The graphic panels focus on how MHI is pursuing "close ties with the Earth" as delineated in the special feature in the company's "CSR Report 2012," specifically presenting MHI's energy and environment solutions being applied in high-efficiency power generation projects in China and India. In conjunction with "close ties with society," the panels focus on a project to construct a large-scale fertilizer project that will contribute to food self-sufficiency in Indonesia. Finally, as a presentation of MHI's commitment to forming a "bridge to the next generation," the panels describe MHI's involvement in smart community demonstration projects in Japan and Spain.

M's Square uses actual products, models, video presentations, etc. to provide visitors of all ages easy-to-understand introductions to the MHI Group's technologies and products spanning a broad range of business areas, including energy, the environment, aerospace and much more. With creation of the new CSR Zone, visitors will now acquire an even clearer understanding of how the Group's technologies and products are leading to solutions of social issues. Going forward, the display content will be periodically reviewed and revised to promote ever-wider comprehension of MHI's CSR activities and aims.