MHI Launches New TV Commercial Set in Nagasaki, City Where the Company Commenced Manufacturing in 1884

July 7 will mark the 130th anniversary since MHI commenced shipbuilding operations on full scale in 1884 at publicly owned shipbuilding facilities in Nagasaki leased to the company by the Meiji Government's Ministry of Industry. In the years since those early beginnings, MHI has continuously pursued the vanguard of manufacturing in step with the growth of modern Japan. The passion and pride behind MHI's stance toward manufacturing are encapsulated in one of the excerpts from the TV commercial: "Our inspiration crosses the oceans. That's why we build. And why we continue to build."This commitment of MHI toward manufacturing will remain unchanged in the years ahead.

The commercial, focusing on children's dreams, was filmed entirely on location in Nagasaki. It begins, against the background of an original music soundtrack, showing a collage of smiling carefree, innocent faces of young children. In the second half, the scene shifts to welding being performed at the Nagasaki Shipyard & Machinery Works, expressing MHI's identity as a company that, through technology and passion, creates the world of tomorrow. The commercial in Japanese was launched on TV Asahi network stations on March 16 and 23; further broadcast is scheduled for March 30.

Spurred onward by the celebration of its 130th anniversary, MHI will continue its quest to develop into a robust corporate group with a major global presence.